Stephen Rust has been appointed CEO of engage Consultants’ new Irish operation, which has been set up in partnership with Visualise and i4P Consulting, founded by Rust.
Rust brings 15 years’ experience in delivering and embedding consumer insights to the role, having held a number of senior positions in the sector, including head of consumer insight at Eircom, head of shopper marketing and insight at Kerry Foods, and market planner with Diageo.
He founded i4P Consulting in 2013, and last year was awarded the title of ‘Marketing Consultant of the Year’ at the Chartered Institute of Marketing Excellence Awards.
Ciaran Fitzgerald, managing director of Visualise commented on Rust’s appointment, “Stephen’s wealth of experience on the client side, combined with his impressive work since launching i4P, meant he was the ideal candidate to partner with in order to drive the engage brand forward in this region.”
Mike Anthony, CEO of engage worldwide said, “During his career, Stephen has led and coordinated a wide range of projects to utilise consumer and shopper insights to optimise category and brand positioning, products, innovation and many other marketing and trade activities
Rust takes up his new role as CEO with immediate effect, and he will also be a shareholder of the new operation.
© 2015 - Checkout Magazine by Jenny Whelan.
