Ballymaloe Foods’ Mama Bear Sees Revamp Ahead Of Retail Launch

By Sarah O'Sullivan
Ballymaloe Foods’ Mama Bear Sees Revamp Ahead Of Retail Launch

Mama Bear has refreshed its product offering with new recipes and a fresh look ahead of its launch in Dunnes Stores and SuperValu stores nationwide.

The Irish Ballymaloe Foods-owned producer makes a range of family-friendly ketchups using quality ingredients.

Mama Bear’s products feature a reduced sugar content and gut-friendly prebiotic fibre.

Loretta Kennedy founded the Cork business in 2018, and Ballymaloe Foods subsequently acquired it in 2022.

It has just launched its latest product for families – Hidden Veggies Ketchup – which is sure to be a hit with parents and kids alike.

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The new product helps parents work extra vegetables into mealtimes, which could be especially handy for fussy eaters.

The Mama Bear range is naturally gluten-free and vegan friendly. Other products include Tomato Ketchup – made from natural ingredients – and Smoky BBQ Ketchup, for a flavour boost.

Nutritious And Delicious

Kennedy began making a healthier version of ketchup for her children, and, as a result, she founded Mama Bear in 2018.

Frustrated at the shortage of healthy food options available on the Irish market at the time, Kennedy set out to make something nutritionally beneficial that her kids would love eating.

With a commitment to using only natural ingredients, reducing sugar content, and looking to add in nutritional-boosting extras, Mama Bear proved very popular with families seeking healthier options.

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In 2022, Mama Bear joined the Ballymaloe Foods family, and since then it has undergone product and packaging refreshments ahead of its launch into retail stores nationwide.

‘Part Of The Next Chapter’

Speaking about the move, Maxine Hyde, co-director of Ballymaloe Foods, said, “As mums with young families of our own, we are acutely aware of the lack of Irish-made healthy food options for young children.

“Parents often feel guilty about feeding their children well while juggling busy lives, and Mama Bear helps to provide a quality, healthy and convenient solution.

“We had loved Loretta’s vision and original product range for Mama Bear and saw the opportunity to bring our 30 years of experience within the Irish food industry to be a part of the next chapter of this exciting food brand.”

The Mama Bear range of ketchups is now available at Dunnes Stores and SuperValu.

Read More: McCormack Family Farms Celebrates 40 Years With Two Product Launches

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