Thirteen Irish sweet and snack companies are taking part in the International Sweet and Biscuits Fair (ISM) in Cologne, with Bord Bia providing marketing and practical support.
The event started on Sunday 31st January and will run until Wednesday 3rd February. It is the world’s largest snacks and confectionary trade fair, boasting over 1,500 exhibitors and attracting up to 37,000 visitors.
Bord Bia is coordinating the participation of ten companies under the Origin Green umbrella: The Be Sweet Company, Brodericks, Butler’s Chocolates, Keogh's Farm, Lir Chocolates, Pandora Bell, The Chocolate Garden of Ireland, East Coast Bakehouse, Glenstal Abbey, and Urney Chocolates/Hadji Bey Confectionery.
Coolmore Foods, Lily O’Brien’s, and The Jelly Bean Factory/Aran Candy are exhibiting independently also.
Bord Bia hopes that the Irish companies’ participation will help further boost exports in the sector, which grew by 16% in 2015. Higher unit prices, continued investment in promotional campaigns, and a recovery in consumer spending are all highlighted as drivers of this growth.
Bakery products and snacks were particularly strong performers last year, with higher sales to the UK helping to grow the category by over 35%.
© 2016 - Checkout Magazine by Brian Dermody.
