Bord Bia and DCU Business School have today announced a new programme designed to enhance the innovation capabilities within the Irish food, drink and horticultural sector.
As part of the Bord Bia Talent Academy, the MSc Innovation & Insights programme will promote consumer-focussed innovation and new product development within Ireland’s largest indigenous industry.
“Notwithstanding record-breaking exports of €13 billion in 2019, the continued growth of the sector hinges on our ability to effectively identify and deploy insight-led strategies in the promotion of Irish food, drink and horticulture," said Michael Murphy, organisation & industry talent director, Bord Bia.
Industry Placement
The 18 month fully funded scholarship programme will combine academic learning with an industry placement, allowing participants to undertake hands-on innovation projects with leading Irish and international food and drink organisations.
"The MSc in Insights & Innovation complements our existing suite of programmes which focus on marketing, sustainability and international business and will enable us to expand the industry’s strategic capabilities as we work towards our growth targets.” Murphy added.
Individuals interested in applying can find out more information here.
The closing date for applications is 15 May 2020 and programmes will start in September 2020.
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