Britvic Ireland recorded a successful 2016 with revenue growth of 9.4%. This is the company’s sixth consecutive quarter of growth.
Allied to this, the company's licensed wholesale business, Counterpoint, has also performed well this year, which has contributed to the increase of its share of the out of home market.
According to Simon Litherland, Chief Executive Officer: “Britvic has delivered another strong set of results in challenging market conditions. In our core markets, we continued to take market share with a particularly strong carbonates performance. Internationally, we have had an excellent first year in Brazil and Fruit Shoot continued to grow in France, USA with the launch of multi-pack, and latterly in Brazil following its recent launch in Sao Paulo.”
The soft drinks company is now positioned as the number one player in the “no added sugar” soft drinks market, boasting a 30% share. 60% of its sales are now in the low and no sugar segment. Ballygowan water has continued to significantly outperform the market and has contributed more growth to the Irish soft drinks market than any other brand.
Litherland added, “We are confident we will mitigate inflationary input costs through a combination of revenue management activities and internal cost saving initiatives. The new financial year has started well and although 2017 will be another challenging year, we expect to deliver pre-exceptional EBITA in line with current market expectations.”
Britvic Ireland also announced its intention to acquire East Coast Suppliers, a licensed wholesaler based in Dundalk, which has a strong presence in the east coast.
© 2016 - Checkout Magazine by Donna Ahern
