Top executives from across the FMCG and grocery retail sectors were in attendance at the Checkout FMCG Awards 2019, which took place at the Shelbourne Hotel, Dublin, yesterday (12 November, 2019).
This year's event was emceed by Irish broadcaster and Newstalk presenter Ivan Yates and a total of 23 awards were presented at the lunchtime event.
The awards, now in their 10th year, paid tribute to the leading brand innovations and marketing campaigns of the past year, with some of the biggest names in the sector being honoured.
"The Checkout National FMCG awards acknowledge excellence in new product development, best-in-class merchandising and sales support, innovation in advertising and marketing, and effective sponsorship campaigns by retailers and suppliers," said Maev Martin, editor, Checkout magazine.
"The awards also recognise brand performance in the annual Checkout Top 100 Brands report, produced by Checkout in association with Nielsen.
“This year we honoured everything from product re-launches to brand new products and promotional initiatives, as well as charitable endeavours and dynamic cross media campaigns. The calibre of entries, nominees and winners was truly outstanding and augurs well for the continued growth and prosperity of Ireland's FMCG sector."
Among the biggest winners were Londis, which claimed the top prize in the Best Sponsorship by a Retailer or Symbol Group category for its Londis Tastes Like Home Campaign with celebrity chef Catherine Fulvio.
The Best Advertising Campaign – Broadcast,TV/Radio went to Tayto for its Tayto Muchos advertisements to promote its new Mexican flavoured crisps, while the popular Brady Family Ham advert from O’Brien Fine Foods scooped the top honours in the Best Advertising Campaign – Online/Digital category.
Heineken Ireland, won no less than four awards, claiming the Best Sponsorship/Brand Association by an FMCG Brand award and the Best Integrated Campaign award for its sponsorship of the Rugby World Cup. Heineken was also named the Branded Supplier of the Year Award (Alcohol) and won the Shopper Marketing Campaign of the Year award for its Heineken 0.0% Zero Zone in-store initiative, which promoted its own low alcohol brand, as well as other non-alcoholic drink options, to customers.
The annual Checkout Brand Legacy Award was presented to Cuisine de France to mark 30 years of successful trading in Ireland.
The event was sponsored by GS1 Ireland, Beverly Hills Formula, PRL, SEL, and VYPE.
Checkout National FMCG Awards 2019: Full List Of Winners
Best New Product Launch (Food), sponsored by GS1 Ireland
Finalists:
Glenisk – GO20 range
Tayto Ireland – Tayto Muchos
Keogh’s Crisps - Keogh’s Popcorn
Applegreen – Vegan Sausage Roll
Centra - Inspired by Centra
Winner:
Applegreen – Vegan Sausage Roll
Best Sales Team / Field Sales Support
Finalists:
CPM Ireland and GSK Consumer Healthcare
Kerry Foods Field Sales Support Team
Crossell Ltd and Bird’s Eye
Crossell Ltd and Kelloggs
Winner:
Kerry Foods Field Sales Support Team
Most Eco-Friendly Company
Finalists:
Carroll Cuisine
Aldi Ireland
Coca-Cola HBC Ireland
Lidl Ireland
Musgrave Group
Winner:
Aldi Ireland
Category Champion, sponsored by PRL
Best Product Relaunch
Finalists:
Bloom – Catch Bar
Glenisk – Irish Strained Protein Yoghurt
Centra Own Label Mid-Tier
Kerry Foods – Strings and Things
Winner:
Centra Own Label Mid-Tier
Best Sponsorship / Brand Association (by an FMCG Brand)
Finalists:
Heineken Ireland – Heineken Rugby World Cup
Beverly Hills Formula – Perfect White Black | Sony Pictures - Men in Black
Solus - Enable Ireland’s Diversity Garden at Bloom 2019
Tayto Snacks - Hula Hoops & Basketball Ireland 3x3 National League Championships
Winner:
Heineken Ireland – Heineken Rugby World Cup
Best Sponsorship By A Retailer / Symbol Group
Finalists:
Gala Gifts for Schools Competition
Londis Tastes Like Home
Tesco Ireland and St Patrick’s Festival
Maxol Irish Universities Rugby Union Festival
Winner:
Londis Tastes Like Home
Most Brands In Top 100
Mars Ireland
Branded Supplier of the Year (Food and Beverage)
Finalists:
Britvic Ireland
Mars Ireland
Mondelez Ireland
Richmond Marketing
Winner:
Richmond Marketing
Branded Supplier of the Year (Non-Food)
Finalists:
Essity Ireland
Colgate Palmolive
Unilever
Winner:
Essity Ireland
Branded Supplier of the Year (Alcohol)
Finalists:
Diageo Ireland
Gilbeys with Bibendum
Heineken Ireland
Winner:
Heineken Ireland
Highest New Entry, sponsored by Purity Labs
VIT-HIT
Best Charitable Initiative By A Supplier Or Retailer
Finalists:
BWG Foods – Londis Supporting Pieta House
Britvic – MiWadi ‘s Trick or Treat for Temple Street
BWG Foods – The Griffin Group’s Community & Charity Initiatives
Lidl Ireland – Rare by Lidl
Winner:
BWG Foods – Londis Supporting Pieta House
Best New Product Launch (Non-Food), sponsored by VYPE
Finalists:
Colgate Palmolive – Colgate Sensitive Toothpaste with Dual Zinc and Arginine
Beiersdorf – Nivea Micellair Professional
Essity Ireland – Cushelle
Unilever – Lynx Ice Chill
Winner:
Beiersdorf – Nivea Micellair Professional
Most Improved Brand (Food & Beverage)
Monster
Best New Product Launch (Beverage)
Finalists:
Coca-Cola Hellenic Bottling Company – Monster Mango Loco
Musgrave Group – Frank and Honest Cold Brew Coffee
Britvic Ireland – London Essence Company
Richmond Marketing – Peroni Libera
Winner:
Britvic Ireland – London Essence Company
Best Advertising Campaign (Broadcast/TV/Radio)
Finalists:
Aldi Ireland – Swap and Save
Mars – Snickers – You’re not you when you’re hungry
Tayto Ireland – Tayto Muchos
Mondelez Ireland – Cadbury Bar (Mum’s Birthday)
O’Brien Fine Foods – Brady Family Ham
Winner:
Tayto Ireland – Tayto Muchos
Best Advertising Campaign (Online/Digital)
Finalists:
O’Brien Fine Foods – Brady Family Ham
Aldi Ireland –Have a Fairytale Christmas
BWG Foods – MACE Right Options
Valeo Foods – Kelkin’s ‘Made for Exploring’ platform
Winner:
O’Brien Fine Foods – Brady Family Ham
Best Shopper Marketing Campaign, sponsored by SEL
Finalists:
Heineken Ireland – Heineken 0.0% Zero Zone
Tayto Snacks – Tayto Brand
Kerry Foods – Charleville
Beiersdorf – Nivea Men – Menzone in Dunnes Stores
Winner:
Heineken Ireland – Heineken 0.0% Zero Zone
Most Improved Brand (Non-Food), sponsored by Purity Labs
Cushelle
Best Advertising Campaign (Out of Home)
Finalists:
Carroll Cuisine – Carroll’s New York Deli
Richmond Marketing – Fulfil’s ‘Life’s Wonderfuel’
The Kraft Heinz Company – Heinz [Seriously] Good Mayonnaise
Valeo Foods – Jacob’s savoury master brand
Brennans Bread – Brennans Christmas Dublin Airport ‘Welcome Home’ campaign
Winner:
Brennans Bread - Brennans Christmas Dublin Airport ‘Welcome Home’ campaign
Best Integrated Campaign
Finalists:
BWG Foods – MACE Goes the Extra Smile with Jonathan Sexton
pladis Global – McVities #GETBACKTOREAL
Heineken Ireland – Heineken Rugby World Cup
Aldi Ireland – Swap and Save
Tayto Snacks – Hunky Dorys
Winner:
Heineken Ireland – Heineken Rugby World Cup
Checkout Brand Legacy Award
Cuisine de France
The event was kindly sponsored by GS1 Ireland, Beverly Hills Formula, PRL, SEL, and VYPE.
CheckoutNational FMCG Awards 2019: Full List Of Winners
Best New Product Launch (Food), sponsored by GS1 Ireland
Finalists:
Glenisk – GO20 range
Tayto Ireland – Tayto Muchos
Keogh’s Crisps - Keogh’s Popcorn
Applegreen – Vegan Sausage Roll
Centra - Inspired by Centra
Winner:
Applegreen – Vegan Sausage Roll
Best Sales Team / Field Sales Support
Finalists:
CPM Ireland and GSK Consumer Healthcare
Kerry Foods Field Sales Support Team
Crossell Ltd and Bird’s Eye
Crossell Ltd and Kelloggs
Winner:
Kerry Foods Field Sales Support Team
Most Eco-Friendly Company
Finalists:
Carroll Cuisine
Aldi Ireland
Coca-Cola HBC Ireland
Lidl Ireland
Musgrave Group
Winner:
Aldi Ireland
Category Champion, sponsored by PRL
Unilever
Best Product Relaunch
Finalists:
Bloom – Catch Bar
Glenisk – Irish Strained Protein Yoghurt
Centra Own Label Mid-Tier
Kerry Foods – Strings and Things
Winner:
Centra Own Label Mid-Tier
Best Sponsorship / Brand Association (by an FMCG Brand)
Finalists:
Heineken Ireland – Heineken Rugby World Cup
Beverly Hills Formula – Perfect White Black | Sony Pictures - Men in Black
Solus - Enable Ireland’s Diversity Garden at Bloom 2019
Tayto Snacks - Hula Hoops & Basketball Ireland 3x3 National League Championships
Winner:
Heineken Ireland – Heineken Rugby World Cup
Best Sponsorship By A Retailer / Symbol Group
Finalists:
Gala Gifts for Schools Competition
Londis Tastes Like Home
Tesco Ireland and St Patrick’s Festival
Maxol Irish Universities Rugby Union Festival
Winner:
Londis Tastes Like Home
Most Brands In Top 100
Mars Ireland
Branded Supplier of the Year (Food and Beverage)
Finalists:
Britvic Ireland
Mars Ireland
Mondelez Ireland
Valeo Foods
Richmond Marketing
Winner:
Richmond Marketing
Branded Supplier of the Year (Non-Food)
Finalists:
Beiersdorf
Essity Ireland
Colgate Palmolive
Unilever
Winner:
Essity Ireland
Branded Supplier of the Year (Alcohol)
Finalists:
Diageo Ireland
Gilbeys with Bibendum
Heineken Ireland
Irish Distillers
Winner:
Heineken Ireland
Highest New Entry, sponsored by Purity Labs
VIT-HIT
Best Charitable Initiative By A Supplier Or Retailer
Finalists:
BWG Foods – Londis Supporting Pieta House
Britvic – MiWadi ‘s Trick or Treat for Temple Street
BWG Foods – The Griffin Group’s Community & Charity Initiatives
Lidl Ireland – Rare by Lidl
Winner:
BWG Foods – Londis Supporting Pieta House
Best New Product Launch (Non-Food), sponsored by VYPE
Finalists:
Colgate Palmolive – Colgate Sensitive Toothpaste with Dual Zinc and Arginine
Beiersdorf – Nivea Micellair Professional
Essity Ireland – Cushelle
Unilever – Lynx Ice Chill
Winner:
Beiersdorf – Nivea Micellair Professional
Most Improved Brand (Food & Beverage)
Monster
Best New Product Launch (Beverage)
Finalists:
Coca-Cola Hellenic Bottling Company – Monster Mango Loco
Musgrave Group – Frank and Honest Cold Brew Coffee
Britvic Ireland – London Essence Company
Richmond Marketing – Peroni Libera
Winner:
Britvic Ireland – London Essence Company
Best Advertising Campaign (Broadcast/TV/Radio)
Finalists:
Aldi Ireland – Swap and Save
Mars – Snickers – You’re not you when you’re hungry
Tayto Ireland – Tayto Muchos
Mondelez Ireland – Cadbury Bar (Mum’s Birthday)
O’Brien Fine Foods – Brady Family Ham
Winner:
Tayto Ireland – Tayto Muchos
Best Advertising Campaign (Online/Digital)
Finalists:
O’Brien Fine Foods – Brady Family Ham
Aldi Ireland –Have a Fairytale Christmas
BWG Foods – MACE Right Options
Valeo Foods – Kelkin’s ‘Made for Exploring’ platform
Winner:
O’Brien Fine Foods – Brady Family Ham
Best Shopper Marketing Campaign, sponsored by SEL
Finalists:
Heineken Ireland – Heineken 0.0% Zero Zone
Tayto Snacks – Tayto Brand
Kerry Foods – Charleville
Beiersdorf – Nivea Men – Menzone in Dunnes Stores
Winner:
Heineken Ireland – Heineken 0.0% Zero Zone
Most Improved Brand (Non-Food), sponsored by Purity Labs
Cushelle
Best Advertising Campaign (Out of Home)
Finalists:
Carroll Cuisine – Carroll’s New York Deli
Richmond Marketing – Fulfil’s ‘Life’s Wonderfuel’
The Kraft Heinz Company – Heinz [Seriously] Good Mayonnaise
Valeo Foods – Jacob’s savoury master brand
Brennans Bread – Brennans Christmas Dublin Airport ‘Welcome Home’ campaign
Winner:
Brennans Bread - Brennans Christmas Dublin Airport ‘Welcome Home’ campaign
Best Integrated Campaign
Finalists:
BWG Foods – MACE Goes the Extra Smile with Jonathan Sexton
pladis Global – McVities #GETBACKTOREAL
Heineken Ireland – Heineken Rugby World Cup
Aldi Ireland – Swap and Save
Tayto Snacks – Hunky Dorys
Winner:
Heineken Ireland – Heineken Rugby World Cup
Checkout Brand Legacy Award
Cuisine de France
© 2019 Checkout – your source for the latest Irish retail news. Article by Donna Ahern. Click sign-up to subscribe to Checkout.
