More than 250 executives from the Irish retail and FMCG industries attended the seventh Checkout National FMCG Awards, which took place Friday, 30 September at the Mansion House in Dublin.
A total of 25 awards were presented on the day, with some of the big winners including Mars Ireland, which was named Branded Supplier of Year (Food & Beverage); Beiersdorf, which won Branded Supplier of the Year (Non-Food); and Heineken Ireland, winner of the Branded Supplier of the Year (Alcohol) categories.
Some of the country’s most memorable advertising campaigns were acknowledged too, with Tesco taking the Best Advertising Campaign (Broadcast) award for its ‘We’re Big On ...’ commercial; P&G’s Always brand taking the Best Advertising Campaign (Online/Digital) award for its ‘Like A Girl’ series; Smirnoff’s Pride campaign winning the Best Advertising Campaign (Outdoor) award and Aldi Ireland taking the Best Advertising Campaign (Print) honour.
The annual Checkout Brand Legacy Award, which commemorates a brand that is celebrating a particular milestone, was presented to Nestlé, which is 150 years old this year.
Finally, the event also played host to six awards acknowledging the performance of brands in the annual Checkout Top 100 Brands issue, produced in association with Nielsen. Winners included Alpro, Fairy Detergent, Unilever, Carrolls of Tullamore and Nicky Tissue.
The event was MCed by TV personality Síle Seoige. Event sponsors included GS1 Ireland, Clear Channel, Gala Retail, Marketing Incentives and SEL. Judges for the event included renowned industry experts Ken Hughes, Eoghan Phelan, Tom Shipsey, Jenny Maybury, Kay McCarthy, David Berry, Declan Carolan, John O’Mahony, Nicola de Beer and Stephen Rust.
An online photo library for the event is available here (please credit Paul Sherwood).
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