Media planning and buying agency MediaCom Ireland has partnered with Coca-Cola and Talon Ireland to launch a high-impact media campaign to promote Coca-Cola’s Coke Studio music platform and summer promotion.
The nationwide media campaign will run until the 28 August 2022 and centres around Coca-Cola’s Coke Studio platform, which connects emerging musical talent with audiences around the world, and an on-pack prize promotion offering consumers the chance to win once in a lifetime music experiences.
OOH Platforms
It was launched across AV and Out of Home (OOH) advertising platforms and will be amplified further through ticket giveaways on Media Central’s Youth Network of VIP passes to Electric Picnic.
The campaign also features high impact placements such as the Dundrum Dx Screen, Stephen’s Green Screen and multiple building banners and murals around the city.
A Kind Of Magic Ad
A video asset is currently being showcased in 90 second bursts at cinemas across Ireland, with short versions running across TV, Broadcaster Video-On-Demand (BVOD) and Online Video (OLV).
Commenting on the campaign Gavin Gillespie, brand manager at Coca-Cola, said, “Coke Studio is a direct extension of Coca-Cola's Real Magic philosophy.
"It celebrates the unique ability of music to unite and uplift and provides a connection point for fans in Ireland and around the world to come together and enjoy a new experience."
Spotify users can also be able to access a dedicated Gen Z Hot Hits Playlist sponsored by Coca-Cola.
© 2022 Checkout – your source for the latest Irish retail news. Article by Donna Ahern. For more A-brand news, click here. Click subscribe to sign up for the Checkout print edition.
