Coca-Cola Hellenic Bottling Company (HBC) has appointed Miles Karemacher to the role of general manager of Coca-Cola HBC Ireland and Northern Ireland.
Karemacher will be responsible for driving the continued growth of the company and leading the workforce of 760 across the island of Ireland.
He replaces Matthieu Seguin, following his appointment to the role of general manager for Coca-Cola HBC’s Nigerian Bottling Company.
Karemacher joins the Irish business from Coca‑Cola HBC Italy where, as commercial excellence director, he played an integral role in delivering sustainable revenue growth and profit, expanding the portfolio, and reshaping the price and pack strategy in response to consumer and customer needs. During his time in Italy, he also successfully led the acquisition of Lurisia, a premium natural mineral water and adult sparkling beverages business.
Core Portfolio Growth
He is responsible for overseeing the growth of the company’s core portfolio of still and soft drinks, including international brands Coca-Cola, Fanta, Sprite, Schweppes and Monster Energy, local brands Deep RiverRock and Fruice, and the introduction of newer innovations to the market, including Fuzetea and the Honest lemonade and coffee range.
Following recent distribution partnerships for the Republic of Ireland with The Campari Group, Edrington and Glendalough Distillery, he will also continue to drive the growth of the business’s premium spirits portfolio.
Prior to joining Coca‑Cola HBC, Miles held senior roles in strategy, revenue growth management, finance and commercial at SAB Miller and Coca‑Cola Amatil.
He holds a Bachelor of Commerce, an MBA, and is a Certified Practising Accountant.
© 2019 Checkout – your source for the latest Irish retail news. Article by Maev Martin. Click subscribe to sign up for the Checkout print edition.
