Coca-Cola HBC Ireland and Northern Ireland has launched its 13th annual Designated Driver campaign.
This year, the campaign is being fronted by 2017 All-Ireland Football and Hurling finalists and rivals, Dublin’s Paul Flynn; Mayo’s Aidan O’Shea; Galway’s Gearoid McInerney, and Waterford’s Austin Gleeson, as well as Ulster and Ireland rugby star Craig Gilroy.
The aim of the Designated Driver campaign is to encourage people across the island of Ireland to give the ‘Gift of a Lift’ to friends and loved-ones this Christmas, by staying sober on nights out to help make sure they get home safely.
To support and reward designated drivers this season, Coca-Cola will once again offer two free drinks from the Coca-Cola range or an alcohol-free ‘Coketail’ that can be redeemed in participating bars and restaurants across Ireland and Northern Ireland.
New App
Coca-Cola is also making it even easier for designated drivers to claim their free drinks, by offering digital vouchers that can be stored in mobile wallet apps on smart phones.
The vouchers are available by free texting Coca-Cola to 50015 in Republic of Ireland and 80800 in Northern Ireland throughout the holiday season.
Aidan O’Shea, campaign ambassador commented, “I’m delighted to support Coca-Cola with this campaign; helping to get the word out to encourage everyone to give the gift of a lift this Christmas. If you are the designated driver, be sure to claim your two free drinks – for more information visit designateddriver.ie.”
Matthieu Seguin, Coca-Cola HBC’s Managing Director said, “Our business has taken immense pride in supporting designated drivers throughout the Christmas season for more than a decade and we are delighted to bring an innovative approach to this years’ campaign, with the creation of our bespoke ‘Coketails’ to further celebrate and reward drivers throughout the season.
“Also new to this year’s campaign is the introduction of a digital voucher which will make it even easier for people to claim and redeem vouchers using their smart phone – hopefully encouraging more people to keep safety top-of-mind on festive nights out.”
In the Republic of Ireland, the Designated Driver campaign is supported by An Garda Síochána, the Road Safety Authority and Drinkaware. In Northern Ireland, the campaign is supported by the PSNI, Hospitality Ulster and the NI Hotel Federation.
© 2017 - Checkout Magazine by Jenny Whelan
