Recent research by An Post has revealed that 62% of Ireland’s workforce would prefer to receive a personalised Christmas card in the post from companies they do business with. The survey was carried out by Amarach Research, to investigate whether customers appreciate a personal message from businesses as opposed to generic mass communication.
The survey found that 75% of people in business who took part in the survey say it’s important to be thanked at Christmas by companies they do business with.
The preference for a card strongly outweighs the second-most preferred greeting, an eCard via email. Only 16% of respondent said they would rather a message in that form. A similar number voiced preference for a text message or an advertisement.
Also significant was that 60% of 18-25 year olds said that they would prefer to receive a personalised Christmas card, indicating the sentiment is not tied to age.
An Post has launched its ‘Make It Personal’ campaign to make it easier for Irish businesses to reach out directly to their customers this Christmas. Fiona Heffernan, Head of Post Media, An Post said of the initiative, “Our research figures show that the desire to be thanked with physical cards this Christmas is absolutely undeniable. People want to receive physical Christmas cards through the post.”
Heffernan also promoted An Post’s AdMailer service for businesses, and said that this Christmas, 20% of every sale with An Post will go to the Peter McVerry Trust, after the survey found that 74% of its respondents consider the homeless crisis to be a charitable priority by Irish businesses.
© 2016 - Checkout Magazine by Donncha Mac Cóil
