Deep RiverRock has marked its one-year anniversary as the number one impulse water brand in Ireland, according to data from Nielsen IQ (NIQ).
NIQ’s February Value Sales Report confirmed the news for the water brand, which has experienced month-on-month value shares growth for three consecutive years.
The brand uses bottles that are both 100% recyclable and made of 100% recycled material.
Flavoured Water
Deep RiverRock’s flavoured water offering is also making waves in the flavoured water category, maintaining its number one spot in that category as well.
The brand launched its flavoured offerings in 2006, introducing a range of flavoured drinks that were ‘sugar free with no calories’.
In 2021, the brand revitalised again in response to a rising interest in health and wellness.
It launched an ‘immune system’ range featuring new fruity flavours with the added benefit of zinc and vitamin B6.
Both the flavoured water and Deep RiverRock ViTAL – launched in 2022 – demonstrate the brand’s continuing commitment to innovation and responding to the consumer market.
‘Unbelievably Proud’
The brand’s marketing manager Shane McQuaid shared his excitement about the news.
McQuaid said, “We are so unbelievably proud to retain the number one spot this year as Ireland’s most popular impulse water brand as well as the number one flavoured water brand.
“The flavoured water category has been a huge focus for us. The innovative range has become the driving force contributing 63% of the category value growth in 2023.
“Deep RiverRock has been dedicated to innovation in products and sustainability across all business operations.”
He concluded, “Looking forward, we have extremely exciting plans for Deep RiverRock and the development of the portfolio.”
