Sustainable water brand Deep RiverRock has introduced its ‘Immune System’ range, which features new fruity flavours with the added benefits of vitamin B6 and zinc.
New variants will include Forest Fruits Sparkling, Lemon & Lime Sparkling, and Strawberry Still, all with added benefits that support a healthy immune system and contribute to overall wellbeing.
Flavoured Range
Introduced to the market in 1994, Deep RiverRock water is sourced from deep beneath the glacial hill of Co Antrim. It is rich in minerals such as calcium, magnesium, potassium and sodium, all naturally occurring within the source.
It began its journey of innovation in 2006, first introducing its flavoured water range – all ‘sugar free with no calories’. The flavoured range has now been revitalised in response to the more health-conscious consumer need for ‘better for you’ offerings.
Experiencing 36% value growth, the flavoured water segment is now the fastest growing within the category [Nielsen MAT March 2021].
Vitamin B6 and Zinc
Vitamin B6 and zinc are recognised for their contribution to the normal function of the immune system, which is a particular focus of consumers in the midst of the pandemic. The range also boasts natural flavours with no sugar or calories.
Sampling Blitz
The Deep RiverRock ‘Immune System’ range will launch in July 2021. Supported by a 360 degree marketing campaign, the new range will be introduced to consumers with out-of-home advertising, PR, digital, social, influencer outreach and a strong presence in-stores across the island. The launch will also benefit from a significant sampling blitz to encourage trial through customer partnerships, sponsorship platforms and direct-to-consumer.
Eliminating Plastic
Deep RiverRock also continues to lead the charge in sustainability, and was the first water range on the island to move to 100% recycled bottles. It also continues to innovate to eliminate unnecessary plastic from its packaging. In 2018, Deep RiverRock introduced smaller bottle caps, reducing plastic use by 10%. The bottle is also one of the lightest on the market, using 34% less plastic than in 2016.
© 2021 Checkout – your source for the latest Irish retail news. Article by Maev Martin. Click sign up to subscribe to Checkout.
