Diet Coke today announced that Irish actor Jamie Dornan will take on the role of ambassador for the brand.
Dornan will bring his own unique aesthetic, passions, style and personality and build on Diet Coke’s legacy of partnering with some of the world’s leading talent.
The Belfast star will use Diet Coke as a platform to inspire generations by bringing to life the new Diet Coke ‘This Is My Life’ campaign.
The campaign shines a spotlight on Irish fans and encourages them to proudly take ownership of their unique tastes, personal interest, and their own Diet Coke break moment, however they choose to take it.
Celebrating the announcement of the partnership, Dornan will star in a TV ad in October, which reveals his own love of cold-water swimming with a cheeky Diet Coke twist.
Joined by a wider cast of characters, from festivalgoers to fancy dressers to experimental chefs, they are all united by their bold self-expression.
This Is My Taste, the new campaign, will go live in Ireland at the start of 2025.
‘Take Moments For Ourselves’
Speaking about his appointment, Jamie Dornan said, “I’m really pleased to join the Diet Coke family.
“The ‘This Is My Taste’ campaign resonated with me instantly as it reminds us all to take moments for ourselves to do whatever makes us happy, especially if that includes taking a break in your day to drink a Diet Coke whilst lounging on a unicorn floatie.”
The senior director of marketing at the Coca-Cola Company Louise Maugest added, “We are honoured to announce Jamie Dornan as diet Coke’s latest ambassador, adding to the brand’s rich history of collaborating with some of the biggest names in film, fashion and culture.
“We’re excited to work with Jamie to bring the new campaign to life and truly inspire people to own and celebrate their own style and taste, all whilst enjoying an iconic Diet Coke break.”
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