Dr. Oetker has reported its sales figures for the 2020 financial year, in which it increased its sales to around €3.7 billion, an increase of 11% once adjusted for the effects of the scope of consolidation and exchange rates.
The food producer benefited from increased sales as a result of closures in the out-of-home market.
Fiscal Year 2020
Dr. Albert Christmann, chairman of the Dr. Oetker, said, “The effects of the corona pandemic on global economic activity were - and still are - serious. Fortunately, we were able to adapt quickly to the uncertain challenges. We have developed hygiene and safety concepts in order to maintain our entire work processes and have implemented them in a disciplined manner."
Christmann added that the group's success this year is down to the "innovative product and service solutions and, above all, the impressive commitment of our entire workforce."
During the year, Dr. Oetker acquired 100% of InterNestor GmbH, an online provider of home-baked individualized cakes.
The group also acquired NewCakes BV, the European market leader in multi-brand specialty stores cakes in the Netherlands.
Innovations carried out by the group included the Dr. Oetker High Protein Pudding, a new dessert without added sugar, that fits in perfectly with a protein-rich diet and is available in three flavors, vanilla, chocolate, and semolina.
The group also added a new range of festive baked products, 'The Taste of Christmas', as well as various other baked goods and pizza products.
Expansion
Throughout the year, Dr. Oetker consolidated its presence in Europe, as well as establishing a strong market position in the Americas, the Middle East, and North Africa.
Sales in Western Europe, including Germany, were driven by the categories of pizza and cakes and desserts.
Business development in Africa, Asia, and Australia was shaped by growth in the cake and dessert category.
In line with its strengthening in foreign markets, the Dr. Oetker group stated that it "has become significantly more international in recent years".
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