Essity has announced the imminent release of Cushelle Simply Soft, which aims to offer shoppers a high-quality product at a reasonable price.
In April 2025, Essity will launch Cushelle Simply Soft, a new formulation/offering within the Cushelle range that delivers on the outstanding quality, softness and luxurious experience of Cushelle, but at an everyday price that will appeal to cost-conscious customers.
During the cost-of-living crisis, shoppers have understandably traded down to lesser-quality products in their quest to save money, yet we know that the toilet tissue category is one where shoppers are very reluctant to sacrifice comfort, softness and quality.
Cushelle Simply Soft delivers on both of these shopper needs.
Having outperformed other branded options at similar price points in consumer research, Cushelle Simply Soft delivers the perfect balance of quality and affordability that will maintain value in the total category.
Stock up on Cushelle Simply Soft, to give shoppers the cloud-like softness they deserve.
