Irish healthy-snacking company, Everest Snacks, launched its new range of protein bars as part of its Reach Your Peak event at Trinity Sports Campus, Dublin, today (Thursday, 7 March).
The brand added its new protein snack bars to its portfolio which already includes healthy snacking options such as granola yogurt pots and ready-to-use porridge pots.
Making It Simple
Speaking about his new product in Trinity, Seamus Tighe, founder and managing director of Everest Snacks, said that while protein products have found their way to the everyday shopper, the lack of knowledge surrounding the products has left Irish customers feeling overwhelmed.
“Basically, myself and the likes of Niamh Cullen, our Brand Ambassador, Dee [Irish MMA fighter, Deirdre Fitzpatrick], we are the target market for this product,” Tighe told Checkout Magazine.
“When you go into the shops to the Grab-and-Go section, a lot of the time you don’t really know what's Irish, what’s healthy, what’s good for you, so we just wanted to create products that were natural, ready-to-go, convenient, and tasty. The reason we went into it is because we really have a genuine interest in it.”
Everest Snacks was founded by Tighe in 2014, spawning from his troubles to find something that was healthy and tasty that he could grab and bring back into the office or have on the go.
The protein bars are all under 200 calories and under one gram of sugar, but Tighe said that above all the taste is paramount, adding that the snack bar is simple, tasty, and “isn’t a major effort to eat”.
'Our Own Everest'
The theme of the event was Reaching Your Peak, and it saw Irish Influencer Niamh Cullen speak to a panel consisting of All-Star hurler Joe Canning, John Burke who successfully climbed Mount Everest in 2017, Irish MMA fighter Deirdre Fitzpatrick, and a Trinity College Professor, Seamus Lawless, who is to summit Mount Everest this May.
Each panelist offered advice on how guests could achieve their own aspirations, and how best to approach ‘some of life’s most challenging mountains’.
“Everyone has their own Everest to conquer,” MC and Everest Snacks Brand Ambassador, Niamh Cullen said, “whether that’s in sport, in their career, or even in their personal life, and sometimes listening to people who have experienced, or overcome such challenges, is exactly the lift we need.”
Tighe agreed that we all have our own Everest to climb, his is “to take this Irish brand to new heights in global markets beyond Ireland, and build an Everest community from motivational events like this in the future”.
“We want to be seen as ‘Everest can help you reach your peak’ and to be like a lifestyle food that you can eat at any time of the day,” he explained.
“We’re going to be engaging a lot with our consumers, our target audience, working with the retailers to make sure that we have good coverage and good availability across Ireland. Then we’ll look further afield and try to grow our loyal consumer base.”
Tighe has already seen the company's turnover increase significantly from €100,000 to €1.2 million within the four years of the company’s inception, and it recently secured distribution across 170 Applegreen forecourts in January.
© 2019 Checkout – your source for the latest Irish retail news. Article by Aidan O’Sullivan. Click subscribe to sign up for the Checkout print edition.
