Ferrero has announced its plans to launch an array of new products across its seasonal product portfolio of novelties, figures and boxed chocolates for Christmas 2020.
“Christmas is always an important point in the calendar for the confectionery industry, presenting a great opportunity for shoppers to enjoy the festive spirit. It’s important therefore that we offer the right products that meet the different shopper missions and needs, and will help retailers to grow their sales during this period," said Levi Boorer, customer development director at Ferrero.
New Product Development
In addition to the popular established lines, the company said that it has been developing a number of new products to offer for Christmas 2020.
"Innovation is always important in generating excitement in the category, so we believe that the combination of our best-selling all-year-round products with new seasonal launches will help to excite shoppers over the festive period," Boorer said.
"We’re optimistic that we can still deliver the same levels of emotional engagement in the shopping moment - regardless of how and where the celebrations take place this year. We are continuing to monitor the COVID-19 situation, ensuring our festive plans are in tune with the situation," he added.
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