Kraft Heinz Ireland and Folk Wunderman Thompson have unveiled their first creative campaign since Folk won the account earlier this year.
The ‘Heinz Matchmaker’ is a social, OOH and DOOH campaign - the first creative Folk has developed for the Kraft Heinz Ireland portfolio, with more campaigns being launched over the coming months, the agency said.
Speaking about the campaign, Keith Lawler, creative director, Folk said: "As a nation, we’re obsessed with tradition and forcing new habits and routines can take us a little longer to get our heads around."
'Break The Tradition'
The ‘Meet our [Seriously] Good Mayonnaise’ campaign is aiming to break the traditional relationship that consumers have with mayonnaise, Folk explained.
"With this campaign, we want to reintroduce Heinz’ [Seriously] Good Mayonnaise to consumers, encouraging them to see the product with a focus on the same grá we have for Heinz Ketchup, Beans and Spaghetti Hoops," Lawler added.
The OOH and DOOH campaigns went live on Monday 13 July and the social campaign went live today Monday 20 July.
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