Dublin footballer Bernard and James Brogan's agency Legacy
Consultants has been appointed lead agency for Celtic Pure Water’s new
marketing campaign.
The Irish independent water brand, plan to roll out a '€1.3 million
marketing and communications program' over the next three years.
Celtic Pure Water who produce 120 million bottles per annum, grew by
30% in 2017 and now plan to expand their product offering as part of
the new campaign.
Pitch Process
According to a recent statement, following a pitch process, the
company has appointed Legacy Consultants as lead agency.
Legacy Consultants has devised their new #PureMoments communications
campaign which launched last month and will highlight the moments that
are resonating with families across Ireland.
“Legacy Consultants bring with them a broad range of depth and
experience at a senior level, which will contribute to the future
development of our brand in the Irish market," said Padraig McEneaney,
CEO Celtic Pure.
"We know and trust the team from working with them over the past few
years and we are looking forward to building exciting plans with them
over the next three years.”
Sports Sponsorships
Legacy Consultants has reportedly worked with Celtic
Pure Water as their communications team over the past there years, and
have been highly successful in building the brand’s presence in the
consumer market whilst managing their sports sponsorships to include
negotiating their sponsorship of the FAI and Monaghan GAA.
“We have forged a great working relationship over the years, which I
am proud to say, saw both companies grow and prosper, and we plan to
continue the good work to deliver even better and more innovative
communications over the coming years.” Bernard Brogan Legacy
Consultants commercial director said.
Legacy Consultants was founded in 2012 and its clients include
Littlewoods Ireland, Volkswagen, AIG, Laya Healthcare, John West,
Lenovo, KBC and Gourmet Food Parlour.
© 2018 - Checkout Magazine by Donna Ahern
