Glanbia Consumer Foods has partnered with the GAA to launch Avonmore Protein Milk, a new milk variant with 50% extra protein compared to standard milk.
'Avonmore Protein Milk has been developed in partnership with the GAA to help aid your body’s muscle development, so you’ll be ready to train better – and play better,' the company said.
The new product has been developed in partnership with the GAA, and for every purchase, Avonmore will make a donation to the Gaelic Players Association’s Player Development Programme Fund, to benefit county players.
The product was launched at Croke Park today by GAA stars and Avonmore ambassadors Paul Flynn (Dublin), James O’Donoghue (Kerry), Tommy Walsh (Kilkenny) and Mags Darcy (Wexford).