Golden Bake has been named the winner of the Love Irish Food Brand Development Award for 2019 and awarded a fully funded €85,000 advertising campaign, which will commence in March 2020.
The award is run in conjunction with Exterion Media, Owens DDB Advertising, Innovate Solutions, Checkout Magazine and Designbank MBD.
The Breakdown
The award win will provide the flaky puff pastry product maker with €75,000 in advertising space, scheduled across Exterion Media’s retail portfolio and Retail digital network.
The extensive out-of-home campaign will appear nationally for two weeks and includes print production and digital animation.
Additionally, Owens DDB Advertising Agency will provide the winner with up to €10,000 creative bursary to create and develop the outdoor advertising campaign. Golden Bake will also receive a €5,000 bespoke product sensory research package from Innovate Solutions.
The second award this year went to west Cork company Spice O’Life who receive €17,000 media and promotions support from Checkout magazine and Designbank MBD.
Local Brands
Founded in 1987, Golden Bake, based in Coolock, Dublin, now employs 70 people.
“The award win will give us the opportunity to advertise our business throughout Ireland, helping to highlight our products," said Robin Jones, CEO of Golden Bake.
"We whole-heartedly encourage consumers to support local brands, knowing that these products have been locally produced and contribute so much to local communities throughout Ireland.”
“2019 was a strong year for Love Irish Food and we are proud to have helped all of the Love Irish Food brands increase their brand exposure and drive sales," said Kieran Rumley, executive director of Love Irish Food.
"We had the highest level of enteries for the award, a reflection of the importance of the award and the benefit to Love Irish Food members, especially during the uncertainty of Brexit."
Local Brand Story
“Golden Bake has an amazing local brand story to share and we are excited to see the campaign come to life early this year,” said Antoinette O’Callaghan, marketing manager, Exterion Media.
The Brand Development Award was launched by Love Irish Food in 2012 the award was established to help locally produced brands establish and distinguish themselves in the Irish market.
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