The Allianz Business to Arts Awards ceremony took place at the Bord Gáis Energy Theatre, Dublin Hennessy, presented with the Judges’ Special Recognition Award for Portfolio of Investment.
The 27 edition event received for Hennessy Art Fund for Irish Museum of Modern Art (IMMA), Hennessy Literary Awards with New Irish Writing and The Irish Times, and Hennessy Lost Friday with Royal Hibernian Academy.
Hennessy has been reportedly supporting the arts in Ireland for over four decades- winning the Business to Arts Awards in 1999 and the Hennessy Literary Awards New Irish Writing in 2004.
Andy O’Hara CEO of Edward Dillon, distributor of Hennessy in the Republic of Ireland, speaks about the honour of receiving the Judge’s Special Recognition Award: “When it comes to our support of the arts our overarching theme is that of supporting contemporary Irish culture.”
“Our sponsorships fit our brand credentials and create brand awareness. They allow is to connect with new culturally aware and curious audiences which ultimately helps to drive consumer demand for Hennessy.”
The Partnership
In 2016 Hennessy formed a unique partnership with IMMA to help fund the purchase of important works by Irish and Ireland-based artists for the National Collection of Modern and Contemporary Art.
“What Hennessy really brought to the table was the desire to support new and emerging artists”, said Andrea Marrinan, corporate development officer at IMMA.
In the same year, the Hennessy Lost Friday events held at the Royal Hibernian Academy (RHA), featuring a carefully selected blend of Ireland’s most cutting-edge and dynamic artists, musicians and poets at the RHA’s gallery spaces.
“As an artist-led institution the most amazing part of our collaboration with Hennessy is the ability to work creatively whilst also having the power and support of an internationally recognised brand behind us” said Vanessa Moss, development officer, RHA.
Moss believes Hennessy Lost Friday has managed to establish itself as the place to discover the best upcoming artists within Ireland’s creative community.
© 2018 Checkout – your source for the latest Irish retail news. Article by Maria Cabecos. Click subscribe to sign up for the Checkout print edition.
