Optimum Nutrition – part of the Glanbia Performance Nutrition brand – has announced the return of Leinster and Ireland rugby player Hugo Keenan as an official ambassador to the brand.
Keenan was first appointed ambassador of Optimum Nutrition in July 2023.
As part of Optimum Nutrition’s ongoing partnership with Leinster Rugby, the Irish international fullback returns as ambassador, in addition to England rugby international Marcus Smith and France rugby international Louis Bielle-Biarrey.
These three ambassadors embody Optimum Nutrition’s “There’s more in you” philosophy, the brand said.
With this philosophy, Optimum Nutrition aims to educate players and the public on the importance of diet for elite performers as well as its part in building an active lifestyle.
Busting Myths
Through its recently launched #TruthUnlocked campaign, Optimum Nutrition is helping to bust common sports nutrition myths head-on.
Optimum Nutrition aims to tackle misconceptions that are all over the sports nutrition industry by providing a fresh perspective through research-based factual information, thus giving consumers the chance to unlock their full potential.
Speaking in 2023, Keenan said, “Nutrition is a massive part of rugby and high-performance sport, providing the building blocks for each training session and match.
“With Optimum Nutrition as a partner, my Leinster Rugby teammates and I know we will be provided with the very best nutrition products for elite athletes, playing a significant role in support of our goals each season.”
For over 35 years Optimum Nutrition has been a key player in the sports nutrition category with popular products such as its Gold Standard Whey in its portfolio.
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