Independent News & Media (INM) has announced the details of a new marketing campaign, ‘We Make Media’, to reflect the company’s recent brand refresh.
This campaign strives to demonstrate how the company is integrating traditional and online media to improve communication channels with both its current and potential advertisers.
INM says the new marketing initiative references the creativity and expertise at the company, while driving the goals of the sales teams across the group.
Head of Marketing for Digital at INM, Lia Bresnihan commented, “The aim of this campaign is to position INM as a personable, creative, and agile brand that collaborates with marketeers to create successful bespoke advertising campaigns.”
She went on to explain that, “In today’s hyper-transparent, global, cross-platform and social world, a brand is a very difficult thing to control. What people say about your business is a key factor of your brand.
“With the current internal restructure, advertising campaign and brand refresh INM is on a journey that aims to increase the positive stories being told by both staff and its advertisers,” she concluded.
The campaign launched this week and will run across print, digital, social media, and involves an extensive content marketing strategy.
© 2015 - Checkout Magazine by Jenny Whelan
