Instant/Ground Coffee is the 19th biggest category in grocery in Ireland, according to the top 100 categories, in Checkout's Top 100 Brands 2022, in association with NielsenIQ.
Despite the fact that starting the day with a cup of coffee has become more expensive, due to supply chain prices hikes and inflationary cost, Ireland's love affair with the morning staple still remains strong.
It is interesting to note that Instant/Ground Coffee retains its number-19 ranking from 2021 and still ranks higher than Ireland's second favourite hot beverage – tea – which came in at number 30 in the most recent edition of the Top 100.
Nescafé is still the biggest brand, and Kenco is still in the number-two spot.
Published every August, the Checkout Top 100 Brands is based on branded value sales across the Irish grocery sector, making it the most accurate barometer of the biggest-selling brands in the marketplace.
In compiling the report, NielsenIQ measures the sales performance of over 5,000 brands from over 200 product classes.
Ireland's Top 5 Instant/Ground Coffee Brands
1 Nescafé
Nescafé has secured the number-one position as the nation's favourite coffee brand once again. Nescafé is a brand of coffee made by Nestlé, which also owns household confectionery brands such as Kit Kat, to name but a few. Nestlé began developing a coffee brand in 1930 and introduced the new product under the brand name 'Nescafé' on 1 April 1938.
2 Kenco
Kenco is a British brand of instant, roast and ground coffee sold by JDE Peet's in the United Kingdom and Ireland. Originally known as the Kenya Coffee Company, they started distributing coffee to Britain in 1923.
3 Tassimo
Tassimo is a coffee pod brand that is distributed by JDE UK & Ireland, which is a subsidiary of JDE Peet’s, the world's leading 'pure-play' coffee and tea company, serving approximately 4,500 cups of coffee or tea per second.
4 L’Or
L'OR was born in France with the ambition to offer its 'finest selection of coffees to coffee lovers around the world. Offering 'a coffee shop experience at home,' L’OR recently launched L’OR Barista Sublime, a double-spouted espresso coffee machine. Coffee lovers can now enjoy single or double Ristrettos, Espressos or Lungos, as well as all other favourite coffee recipes, without having to set foot in a coffee shop.
5 Starbucks
Starbucks Corporation is an American multinational chain of coffee houses and roastery reserves headquartered in Seattle, Washington. It is reportedly the world's largest coffee house chain. In February 2019, Nestlé launched a new range of coffee products under the Starbucks brand to be available globally. The new range consists of 24 products, including whole bean and roast and ground, as well as the first-ever Starbucks capsules developed using Nespresso and Nescafé Dolce Gusto proprietary coffee and system technologies.
© 2023 Checkout – your source for the latest Irish retail news. Article by Donna Ahern. For more A-brand news, click here. Click sign up to subscribe to Checkout.
