When it comes to consumers’ favourite TV food and drink brand adverts, McDonald’s: Father & Son - Too Big For A Happy Meal is the most popular advert on the small screen in July, according to research conducted by Behaviour & Attitudes on behalf of Checkout.
Ireland’s Top 5 TV Food And Drink Ads
1. McDonalds: Father & Son - Too Big For A Happy Meal
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The ad features a father and son dining out in a McDonalds restaurant.
2. Coca-Cola: Masterpiece
The second- place spot goes to the Coca-Cola: Museum advert, which has been produced, in part, using AI and features a Coca-Cola bottle on an art gallery tour to view of some of the world’s most famous paintings such as Edvard Munch’s ‘The Scream’ and Johannes Vermeer’s ‘Girl with a Pearl Earring,’ as well as various sculptures. The bottle finally makes its way into the hands of a thirsty student seeking inspiration from the iconic pieces of art.
3. Guinness 0.0: Lovely Day for a Guinness
In third place is the Guinness 0.0: Group keep moving the table to get the sun ad, which features a group of friends trying to catch some sun by moving their outdoor table from a pub beer garden to some well-known locations in Ireland.
4. Rockshore: This is Rockshore Apple Cider
In fourth place is the Rockshore: Friends singing at a bar ad, which features a barman pulling a pint of the cider which resembles waves crashing, illustrating how refreshing the drink is.
5. Heineken: Cheers with No Alcohol. Now You Can.
In fifth place is the Heineken: Heineken Zero, Heineken Silver ad. The creative opens with a shot of the ceiling in the Sistine Chapel, with Stevie Wonder’s ‘Superstition’ as the theme tune. The viewer is then taken on a journey through fictitious drinking moments across history all the way to the modern day. Each situation shows that the person not drinking alcohol is excluded from the all-important ‘cheers’ moment. The final scene shows a man with a Heineken Zero, joining in on the celebrations with his non-alcoholic beverage.
© 2023 Checkout – your source for the latest Irish retail news. Article by Donna Ahern. For more A-brand news, click here. Click subscribe to sign up for the Checkout print edition.
