McDonald’s Own your McSpicy Face ad was the most popular food and drink brand advert on the TV in May, according to research conducted by Behaviour & Attitudes on behalf of Checkout.
The second-place spot goes to the Lucozade Statues ad.
In third place is Domino’s Castaways ad.
Coca-Cola’s A Recipe for Magic by Gigi Hadid | New Traditions is in fourth place.
Island’s Edge’s It’s Better, Less Bitter ad is in fifth place.
Ireland’s Top 5 TV Food And Drink Ads
1. McDonald’s: Own your McSpicy Face
McDonald’s calls on members of the UK public to own their ‘spicy’ faces when they tuck into a McSpicy chicken burger. The 30-second spot opens with a woman sitting at a bus stop, proudly waiting to take a bite out of her McSpicy. It then cuts to people trying to cool their mouths down, styling out the heat.
2. Lucozade: Statues
The second-place spot goes to the Lucozade Statues ad.
3. Domino’s: Castaways
The creative opens on a tropical desert island, where three castaways are stranded and dreaming of food that they would like to eat. One of the guys yodels, ‘DOMIN-OH-HOO-HOO,’ which, in turn, summons a jet ski delivery driver carrying a Domino’s pizza.
4. Coca-Cola: A Recipe for Magic by Gigi Hadid | New Traditions
The 30-second ad features Gigi Hadid and friends making home-made pasta together, before sitting down to dine with a bottle of Coca-Cola.
5. Island’s Edge: It’s Better, Less Bitter
This ad features people in a pub sharing examples of situations in their lives where they chose optimism over bitterness. The conversation among the pub crowd is sparked when a guy asks the barman, “What’s the deal with Island’s Edge?” to which he responds, “It’s less bitter.”
© 2023 Checkout – your source for the latest Irish retail news. Article by Donna Ahern. For more A-brand news, click here. Click subscribe to sign up for the Checkout print edition.
