When it comes to consumers’ favourite TV food and drink brand adverts, McDonald’s Next Stop, McDonald’s has been the most popular one on the small screen in October for the second month in a row, according to research conducted by Behaviour & Attitudes on behalf of Checkout.
Ireland’s Top Five TV Food And Drink Ads
1. McDonald’s: Next Stop, McDonald’s
In the latest ad from the fast-food chain, viewers see queues of beach-bound holidaymakers stuck at a red light on a hot summer’s day. As the tune ‘Oh Yeah’ by Yello kicks in, we see one driver turn to his wife and move his eyebrows up and down. His partner then turns to their kids in the back seat of the car and does the same. As the ad progresses, more and more people sitting in their vehicles start raising their eyebrows, signalling that a stop at McDonald’s is on the cards for the holidaymakers.
2. Rockshore: This is Rockshore Apple Cider
In second place is the Rockshore friends-singing-at-a-bar ad, which features a barman pulling a pint of the cider, which resembles waves crashing, illustrating the refreshment of the drink.
3. Guinness: Rugby World Cup ‘Don’t jinx it’
The Guinness: Rugby World Cup ‘Don’t jinx it’ ad campaign comes in at number three. Brian O’Driscoll and Guinness – the official sponsor of the Irish Rugby Football Union (IRFU) – explained that, in a recent podcast, O’Driscoll boldly declared that Ireland would go all the way, and, therefore, he may have ‘jinxed it’. The ad encourages viewers to get behind the team but not to make any bold predictions, O’Driscoll said, “As a proud Guinness ambassador and a former player, I am calling on the people of Ireland to stand with us in the ‘Don’t Jinx It’ campaign. Learn from my mistake and help me spread the word across the nation. It’s OK to dream big – just remember, don’t tempt fate. Don’t jinx it!”
4. Coca-Cola: Various TV ads
In fourth place are Coca-Cola: Various TV ads. This particular ad has been produced, in part, using AI. It features a Coca-Cola bottle on an art gallery tour to view of some of the world’s most famous paintings, such as Edvard Munch’s The Scream and Johannes Vermeer’s Girl with a Pearl Earring, as well as various sculptures. The bottle finally makes its way into the hands of a thirsty student who is seeking inspiration from the iconic pieces of art.
5. Aldi: ‘Kevin’s Root To Paris’
Kevin the Carrot has made a return to Irish television screens as part of Aldi’s new fresh-food campaign, launched as rugby took centre stage in France last month. The ad sees Kevin the Carrot join the Irish Rugby camp on the build-up to the trip to France. Explaining the concept behind the ad, the discounter noted, ‘Under the watchful eye of Ireland’s coaches and players, including Paul O’Connell and James Ryan, Kevin is put to the test as he attempts to prove just how scrum-ptious he is and secure a spot in a match squad.' The ad also includes cameos from Gilbert the Grape and the imposing Sebastien L’Oignon.
