Whether accompanying lunch, alone as a snack, or a pre-dinner amuse-bouche, crisps are a popular snack for anyone with a taste for the savoury.
If you are a fan of cheese and onion, salt and vinegar, sour cream and onion, or ready salted, then you’re probably already familiar with these five brands.
The Crisps/Snacks/Tubes category is number six in the Checkout Top 100 Brands for 2024, maintaining its 2023 spot when it fell from fifth place, which it had held for the previous two years.
Market share for these five brands – the same as last year – rose marginally, to 76.8%, from 76.5% in 2023.
Published every August, the Checkout Top 100 Brands is based on branded value sales across the Irish grocery sector, making it the most accurate barometer of the biggest-selling brands in the marketplace.
In compiling the report, NIQ Ireland measures the sales performance of over 5,000 brands from over 200 product classes.
Ireland’s Top Five Crisp Brands
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Tayto
Ireland’s top Crisp/Snack/Tube brand is the home-grown Tayto crisp. Holding the number-three spot in the top 100 overall brands, the snack is a favourite around the country and – according to the Annual Brand Preferences Amongst the Diaspora study from Behaviour & Attitudes on behalf of Checkout magazine – the most-missed brand by Irish expats. Tayto’s reputation precedes it, so it’s no wonder that it has maintained the top spot for another year.
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Pringles
Maintaining the number-two spot within the category, Pringles fell one spot in the overall brands to 11th position. Following its dramatic jump from 15th to tenth position last year, it has maintained a strong position this year. Recently, the brand launched a paper tube for ease of at-home recycling. Despite these innovations, its range of flavours remain consistent and popular, with Sour Cream & Onion taking the crown with Irish shoppers.
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Walkers
Walkers rises four spots in the overall rankings, from 16 last year to just behind Pringles at number 12 this year. It retains its number-three position within the category. Co-owned by PepsiCo, in 2018, the brand launched the first recycling scheme for crisp packets in the UK. The scheme sees crisp packets returned and repurposed into other basic plastic items, as part of Walkers’ sustainability advancements.
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Doritos
Again maintaining its number-four position, Ireland’s top tortilla chip is the overall number-33 brand in the Checkout Top 100 Brands for 2024. Doritos also climbed three places from the number-36 position in 2023 following a five-position jump the previous year, proving its rising popularity among Irish shoppers.
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O’Donnells
The Tipperary brand rounds out the top five in the Crisps/Snacks/Tubes category. As Ireland’s leading hand-cooked crisp brand, O’Donnells jumped no less than seven places to become Ireland's 42nd-ranked brand in the overall 100 brands for 2024. Value market share in the crisps category for the Tipperary company rose from 11.7% last year to 12.4% this year. The most-awarded crisps in Ireland, O’Donnells’ constant innovation and commitment to Irish produce make it a firm favourite with Irish shoppers.
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