An Irish company has developed and launched Fulfil, the first protein bar to offer 100% of an adults recommended daily allowance of nine vitamins.
Fulfil’s creators, Niall McGrath and Tom Gannon have been working on the product for nearly two years, and were recently joined by former Irish Olympic sprinter David Gillick as the company’s new Chief Product Developer.
McGrath explained that Fulfil’s is "the ultimate convenient and tasty treat, without any of the residual guilt from a chocolate bar."
He added that consumers in Ireland and overseas are increasingly aware of the benefits of protein and the disadvantages of sugary foods, and that many are anxious to find better snacks that are as convenient as less healthy alternatives.
"Our aim was to create a protein bar that actually tastes great, is accessible to everyone and has all the recommended multi-vitamins making it a truly healthy snack," he said.
Gillick has described Fulfil bars as "a twist on popular classic combinations, such as Cookies & Cream but with amazing benefits."
“The initial four ‘bars with benefits’ taste gorgeous but are low in sugar and calories while providing the all-important 20 grams of protein and a full multivitamin.”
Fulfil is currently available in four varieties; Peanut & Caramel, Coconut & Chocolate, Strawberry & Vanilla and Cookies & Cream.
Fulfil launched exclusively last week in 155 Topaz Re.Store outlets across the country, and is now available throughout Ireland and Europe via Richmond marketing with a RRP of €2.50.
Alan Sheedy, Head of Category Management for Topaz, Alan Sheedy commented, "One of our most successful in-store categories in 2015 was our nutritional bay, which targeted the more health conscious on-the-go consumer which is why a product like Fulfil is a perfect fit for Re.Store."
Pictured are Alan Sheedy, Niall McGrath, David Gillick & Tom Gannon at the launch of Fulfil in Re.Store at Topaz.
© 2016 - Checkout Magazine by Jenny Whelan.
