The Irish Dairy Board (IDB) has announced its product expansion to China with the launch of Whole Milk and its new Kerrygold Chinese trade mark, pronounced ‘Jin Kai Li’. The announcement was made today at a ceremony in Beijing during the Irish Trade Mission to China.In preparation for the removal of the milk quotas in April 2015, the IDB has been expanding its in-market operations worldwide. In the last 12 months alone it has expanded operations in the UK, Spain, Germany, America, Africa, the Middle East, and now China. Over 11 billion litres of liquid milk are consumed in China each year, compared with just 670 million litres in Ireland. Kerrygold will be marketed in China, as in most other countries, as a premium imported product. Speaking at the launch, IDB spokesperson Jeanne Kelly said: “Today marks IDB’s entry into the Chinese mass market. We plan to make Kerrygold Whole Milk as widely available as possible by building a sustainable business with national, regional, and e-commerce retailers. There are few more significant countries than China in terms of opportunity for dairy growth and we see considerable potential to develop our business, not only in liquid milk, but also in cheese and butter.”
© 2014 - Checkout Magazine by Kalli Ringelberg.
