Kerrygold has unveiled a major new global multichannel advertising campaign, which is set to reach over 150 million consumers globally in the coming 12 months.The campaign – ‘May your table always be full’ – aims to illustrate the power of reconnecting with friends and family at mealtimes, amid the fast-paced pressures of everyday modern life.
‘May Your Table Always Be Full’
Kerrygold’s first global campaign, in partnership with Energy BBDO, focuses on the role of the dinner table at a time when families are increasingly challenged for quality time spent together, due to the demands of being constantly ‘plugged in’ or on the go.
‘May your table always be full’ serves as a reminder of what the dinner table is truly meant for: connecting and reconnecting with one another.The hero film The Runaway follows the poignant journey of the beloved family dinner table, from the city to the country, as it searches for a new sense of place. For a brief moment, life slows down, and we see how much valuable time spent together means to families, once the table finally returns home.Commenting on the campaign, Brian Cleere, global creative director, Kerrygold, said, “‘May your table always be full’ is a timeless, powerful brand adage that we believe everyone can relate to.
“Kerrygold’s rich-tasting butter and cheese are meant to be savoured and shared.
“This platform connects with people by reminding them of how good the little moments in life can be when you take the time to be present, cook meals with one another, and even just sit down at a table to enjoy a meal, connecting with friends and family.”
Most Successful Food ExportSince launching over 60 years ago, Kerrygold noted that it is Ireland’s most successful food export.
The new creative campaign lands at an exciting time for Kerrygold, as the brand continues its strong growth trajectory towards €2 billion in annual sales, globally.The new global campaign launches in Ireland and the United States in October and comes to life in online video and traditional broadcast television, as well as across social and digital channels, like Meta, Pinterest and TikTok.
