Fanta has announced that it has added tropical fruit cult favourite, Lilt, to its portfolio of fruity fizzy drinks.
Retaining its iconic taste, Lilt has been re-launched with brand-new moniker, Fanta Pineapple & Grapefruit, the soft drinks giant explained.
'Inspired by the flavours of the Caribbean', Lilt which was first launched in 1975, is a sparkling soft drink that contains real pineapple and grapefruit juice for a 'totally tropical taste'.
This prompted the well-known advertising slogan 'The Totally Tropical Taste' to promote the brand for many years.
The tangy drink was only sold in Ireland, the UK and Gibraltar.
New Branding
Consumers will see the brand-new Fanta Pineapple & Grapefruit rolled out nationwide over the next few weeks.
Charlotte Walsham, brand manager, Fanta, said, “With Lilt’s punchy taste profile and distinctive fruity flavour, it fits perfectly within the expanding Fanta family.
"Our main priority with this announcement is to reassure Lilt’s loyal fan base that absolutely nothing has changed when it comes to the iconic taste of the drink they know and love. It’s still bursting with tangy tropical flavours. It’s just got itself a new name.”
Lilt Zero
Lilt Zero will also be experiencing the same rebrand, becoming Fanta Zero Pineapple & Grapefruit.
With no added sugar and only natural flavours, Fanta Zero Pineapple & Grapefruit has zero calories.
Fanta Pineapple & Grapefruit is available in 330ml cans, 500ml and 2L rPET bottles and Fanta Zero Pineapple &Grapefruit is available in 2L rPET bottles only.
© 2022 Checkout – your source for the latest Irish retail news. Article by Donna Ahern. For more A-brand news, click here. Click sign up to subscribe to Checkout.
