Lucozade Zero has announced that it has recently re-ignited its long-term relationship with First Dates Ireland.
First Dates, the hit dating show that brings together singletons searching for romance, returned to air on RTÉ 2 on Thursday 5 January and will run on a weekly basis until April 2023.
Lucozade Zero, Ireland’s second-biggest zero-sugar energy drink which grew by over 30% to an RSV (Retail Value Sales), of over €10 million last year*, will continue its weekly sponsorship of the show with voice-overs provided once again by long-term partner, comedian Joanne McNally.
First Dates Ireland, with over a quarter of a million weekly viewers, has been sponsored by Lucozade Zero since 2018.
Entering the 6th year of this relationship, the partnership has helped the brand grow awareness and purchase intent with consumers.
Lucozade Zero Pink Lemonade
This year, the focus will be on Lucozade Zero Pink Lemonade, which according to Suntory Beverage & Food Ireland is 'a firm consumer favourite and flavour exclusive to the Zero Sugar portfolio'.
The brand said to 'keep an eye out for the cheeky chat up lines, double entendres and dating disasters Lucozade Zero will be bringing to life on outdoor advertising, in-store and on social media to keep you and your customers chuckling from January right through to April'.
Lucozade Zero & First Dates. A match made in heaven? We think so.
*Retail Value Sales, Total Scantrack Rep. of Ireland, MAT, 4 December 2022.
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