Lyons Tea is undertaking a fund-raising campaign, #TimeToTalk to raise funds for suicide and self-harm charity Pieta House.
The campaign will involve both trade and retail customers. Lyons Tea has launched a special promotional Lyons Original 600s box, each containing a special code. Customers can claim a fundraising pack by logging onto www.ufs.com/lyonstea where they can register to host a tea morning. Customers are being encouraged to host their Tea Morning on October 10, to coincide with World Mental Health Day.
Retail customers will be able to purchase a promotional box of Lyons Original Blend 80s and Lyons Gold Blend 80s in multiples in the coming weeks. For every box sold, Lyons Tea will donate 10 cent to Pieta House. Lyons drinkers will also be able to make additional donations to Pieta House by texting #teatalk to 50300.
Jim Reeves, Customer Director Ireland at Unilever Food Solutions said: "Having a cup of tea and a chat with friends or family can be the first step in sharing a problem and looking for support. Pieta House has been helping people in crisis for ten years, building a reputation for assisting people in their hour of need and this begins with offering them a cup of tea and an ear. That’s what we want to support and encourage others to do also."
Over the past 10 years, Pieta House has helped over 20,000.
© 2016 - Checkout Magazine by Miyuki Nakano
