Lyons Tea’s ‘Time To Talk’ nationwide campaign has raised €30,000 for Pieta House, the non-profit Suicide and Self Harm Crisis Centres. The campaign launched last October and comprised of special Pieta House takeover packs of Lyons Original and Gold Blend 80s boxes.
The ‘Time To Talk’ campaign was launched to raise awareness as well as funds for the charity and the vital services it provides free of charge across the country. Each special Pieta House pack had information on the box to help raise awareness around mental health issues in Ireland as well as including contact information for anyone who feels they need to talk with Pieta House.
Speaking about the initiative, Pauline Browne, Marketing Director, Lyons Tea said: “The campaign has been a very special partnership for us and we are delighted to be able to help Pieta House. We know many a conversation has been shared in households around the country with a cup of Lyons Tea. I hope that the ‘Time To Talk’ campaign has gone someway into helping others open up about whatever might be on their minds and reminded anyone in need that Pieta House is there to offer help and support.”
Brian Higgins, CEO of Pieta House said: “Any initiative that encourages more people to talk and seek help has to be welcomed. It’s devastating that we see so many people in Ireland taking their lives by suicide each year because they feel they have no-one to turn to.
“We were delighted to partner with Lyons Tea on the ‘Time To Talk’ initiative. Since we first opened our doors eleven years ago, Pieta House has helped over 27,500 people free of charge thanks to the generosity of people and companies throughout the years. The awareness and funds raised through this campaign ensures that more people are aware of our work and that we are here to help them.”
Adding to this sentiment, Jim Reeves, Customer Director, Unilever Food Solutions said: “Pieta House is at the forefront of the Irish mental health conversation. All of us at Unilever have been humbled to see the work and positive impact that Pieta House has on Irish communities. We would like to thank all of our foodservice customers who supported the campaign.”
Lyons Tea will again support Pieta House in 2017 with some new campaigns to help generate funds and awareness for the charity.
© 2017 - Checkout Magazine by Donncha Mac Cóil
