Mars Ireland and Topaz were the two big winners at the ECR Ireland Category Management and Shopper Marketing Conference, held in Dublin last week.
Mars took home the ECR Category Management & Shopper Marketing Award for 2014, following its efforts to drive an emotional connection with shoppers through its pet food products.
Rebecca Lyons, Category & Insights Manager with Mars, presented on the subject of 'Bringing the emotion of pet ownership to the Petcare aisle in Tesco', which used quality insights to support a credible bespoke solution for a retail store and its shoppers.
Topaz won the inaugural ECR Digital Award, which featured submissions from retailers and suppliers illustrating how they have successfully influenced customers, consumers or shoppers through digital means.
MJ Tierney, Topaz PR & Marketing Co-ordinator presented on the subject 'Play or Park, the Loyalty Game from Topaz', highlighting how Topaz had broken the status quo and turned the mundane chore of refuelling into a rewarding and fun experience.
Approximately 150 executives attended the event, which was supported by Talysis. Checkout was the media partner for the event.
Pictured is Rebecca Lyons, Mars, receiving her award from the Co-Chairs of ECR CatMan & Shopper Marketing Workgroup, Barry Carty, BWG Foods and Geraldine Finnegan, Boyne Valley Foods.
