On Earth Day 2019, Monday 22 April, Colgate-Palmolive announced that it has continued its partnership with American retired competitive swimmer and the most successful and most decorated Olympian of all time, Michael Phelps.
Phelps will continue to serve as the global ambassador for the company’s ‘Save Water’ initiative.
The campaign promotes simple acts, such as turning off the tap when brushing your teeth, which can still save massive amounts of water as well as the energy required to treat and distribute water.
The Small Things
“Given that our brand is found in more households than any other brand in the world, Colgate is uniquely positioned to lead in water conservation and promote conservation,” says JoAnne Murphy, Director of Retail Category Development, U.S.
The company said that while it continues to make significant strides in reducing the amount of water and energy it uses to make and distribute products, 90% of its water footprint comes from consumer use.
“I am often asked about my keys to success in the pool and people are surprised to hear how much I talk about doing all the small things as part of my preparation that ultimately have a big impact on performance,” World-champion swimmer Phelps, Colgate’s global water ambassador since 2017, explained.
“The same applies to this important “Save Water” campaign as the more we can all practice small behavior changes like turning off the faucet while brushing your teeth, the bigger collective impact we can make in conserving our water usage.”
© 2019 Checkout – your source for the latest Irish retail news. Article by Aidan O’Sullivan. Click sign-up to subscribe to Checkout.
