CEO of Mondelēz Dirk van de Put on Tuesday said the company will face new cost pressures from the Make America Healthy Again movement spearheaded by US health secretary Robert F. Kennedy Jr and that Americans will see price hikes as a result.
Make America Healthy Again could mean that Mondelēz has to reformulate its US products – which includes Ritz crackers and Chips Ahoy cookies – Van de Put said at an industry conference.
It would mean swapping out ingredients and food dyes it currently uses.
Kennedy has said he plans to go after food additives, and has also criticised ultra-processed foods.
Make America Healthy Again
When Kennedy was sworn in as Secretary of Health and Human Services last week, US President Donald Trump signed an executive order to establish a commission to “Make America Healthy Again” (MAHA), which would investigate chronic illnesses and deliver an action plan to fight childhood diseases.
MAHA is comparing US food manufacturing to rivals in Europe, Van de Put said.
Since Mondelēz does business in both regions, it would be “relatively straightforward” for the Chicago-based company to adapt its recipe, he added.
Van de Put said, “It’s work that needs to be done. It’s a cost that will come.”
Additional costs the company will face stemming from MAHA will ultimately trickle down to price hikes facing consumers at store shelves, Van de Put said.
US consumers are still reeling from once-in-a-generation levels of food inflation stemming from a supply chain crisis during the Covid-19 pandemic.
Some ingredients – like eggs, cocoa and coffee – continue to rise in price dramatically, though for different reasons.
It’s not an easy time to raise prices, Van de Put said, “So I do expect it will take us a few years to work our way through this.”
He also said consumers will need to get used to chocolate that is 30% to 50% more expensive than it used to be “because that’s what we’re going to see” due to a supply crisis in African countries such as Ivory Coast and Ghana.
Mondelēz manufactures Cadbury and Milka chocolates.
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