Moy Park has been unveiled as the sponsor of the new series of Ant & Dec’s Saturday Night Takeaway, which kicked on the 20th of February at 7 pm on UTV Ireland.
The variety show is set to feature celebrity guests, stunts, and undercover pranks, as well as a whole host of other family entertainment, including a star-studded murder mystery.
The show is also introducing a new presenter for this series, with Stephen Mulhern as the host of the And V’s Dec segment.
Andrew Nethercott, Director of Sales and Brand at Moy Park, commented on the sponsorship, "As Ireland’s number-one poultry brand, we’re delighted to be partnering with UTV Ireland on this exciting project.
“"Ant and Dec’s Saturday Night Takeaway is a firm family favourite and is a perfect fit for the Moy Park brand. Sponsoring this prime time programme allows Moy Park to extend our reach and appeal amongst our ever-growing Irish customer base."
Head of Brand Partnerships at UTV Ireland, Ronan O’Donoghue, added, “UTV Ireland is the exclusive home of the new series of Ant & Dec’s Saturday Night Takeaway starting this Saturday night at 7pm, and we are delighted to be announcing our partnership with Moy Park.
"As well as being the official broadcast sponsor of the series, Moy Park will be engaging in licensing with the Saturday Night Takeaway brand to maximise the Moy Park brand’s association with the show."
As part of the sponsorship, Moy Park will also be running a ‘text-to-win’ competition to win tickets to the show.
