Nescafé has unveiled a new design and rebrand aimed at modernising its coffee product.
The Nestlé-owned brand noted that it hopes that the updates will resonate with coffee lovers in the ever-changing coffee landscape.
The new look amplifies the accent that appears at the end of Nescafé. The large accent sits behind the name, to add a new depth to the logo and strengthen the branding overall.
The logo also includes coffee bean imagery, to further enhance its coffee credentials.
Nescafé will roll out the new design and rebrand across all its products in Ireland, which aims to help the brand stand out more clearly on supermarket shelves.
‘Emotional Connection’
Speaking about the rebrand, the Nescafé marketing manager at Nestlé Ireland, Carol Anne Deasy, said, “By introducing new captivating pack designs and making substantial investments in the brand, we want to demonstrate that we are dedicated to delivering exceptional coffee experiences to our fans.”
The 85-year-old coffee brand became available in 30 countries the year after it was launched. Nescafé acknowledged its strong brand recognition and aimed to maintain that through the rebrand.
Deasy continued, “We know that coffee enthusiasts have [an] emotional connection with the brand, and we are confident that our refreshed new look will resonate with them.”
‘Make Your World’
Underpinning the new look is Nescafé’s ‘Make Your World’ brand line, reflecting its dedication to making a positive difference in people’s lives and the environment, from farm to cup.
Launched in Europe in early 2023, the brand line aims to inspire coffee lovers to consider the difference that they can make, whether in their own personal life, their community, or the world.
