Nestlé Ireland has appointed Niamh Twyford as country manager for confectionery, in a move that will see her responsible for leading the company’s confectionery business in Ireland.
The brand’s portfolio includes iconic brands and fan favourites such as KitKat, Aero, Smarties and Quality Street.
With over 20 years’ experience within the food-and-nutrition industry, together with a background of working with global brand and marketing communications agencies, Twyford brings to the role a proven track record of success.
She also possesses deep knowledge of insights around consumer behaviour patterns and preferences.
Twyford joins the company from CPM, a global sales outsourcing and brand experience agency, where she held the role of client services director, managing the Diageo account.
Before this, she spent over six years at Pladis Global, as the head of marketing and category, driving the commercial growth of sweet and savoury biscuit brands including McVitie’s, Carr’s, Godiva and Flipz.
Twyford’s early career includes senior brand roles in Danone, Mondelēz International and Cadbury.
She is a graduate of Dublin City University and holds a Bachelor of Business Studies in marketing, as well as being a qualified business coach.
‘An Extremely Exciting Time’
Speaking about the appointment, the country manager of Nestlé Ireland, Kieran Conroy, said, “Niamh brings a wealth of experience to the team, acquired from working in a variety of roles and business functions across the food-and-beverage industry, nationally and globally.
“She has a proven history of success, driving growth across several brand portfolios, devising and implementing strategies which resonate with consumers to build brand equities.
“Niamh joins the Nestlé team at an extremely exciting time for the confectionery category, where we are committed to building a more exciting, sustainable and innovative business, delighting our customers with Nestlé confectionery brands that are known and loved across the country.”
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