Nestlé UK and Ireland has announced the launch of ‘Kitkat Senses’, a new confectionery box with three novel flavour variations.
Kitkat Senses is a box of individually-wrapped bite-size chocolates, which feature the flavours ‘Hazelnut’, ‘Salted Caramel’ and ‘Double Choc’.
The box format makes Kitkat Senses shareable with friends and family and will provide customers with a more premium format, according to Nestlé.
“Kitkat Senses is a more premium format that gives people the opportunity to enjoy their favourite Kitkat in a different way, it’s ideal for sharing with friends and family, looks great on the table and makes a perfect gift,” said Alex Gonnella, marketing director of Nestlé’s UK confectionery business.
Luxury Options
This product launch follows the introduction of Nestlé’s premium ‘Les Recettes De L’Atelier’ brand to the UK at the end of last month, after successful growth across the European continent.
“As with the introduction of Les Recettes de L’Atelier this is another example of us developing a new, innovative product that gives consumers a more luxury option. I’m sure it will be a big hit,” Gonnella added.
The Kitkat brand has had a busy start to the new year with the introduction of the ‘Joe the Mug’ thermochromic mug promotion and its Lemon Drizzle launch, which was unveiled exclusively for the UK retailer Asda and is set to be rolled out nationally, according to the company.
Kitkat Senses will be available from 27 February and will come in a mixed box with all three flavours, or a box with the hazelnut variety only.
The launch will be supported by a £7 million campaign across 2018, starting from 19 March, including new TV advertising, social and digital media, as well as a national sampling campaign, the company said.
© 2018 - Checkout Magazine by Kevin Duggan
