Nexba has appointed SHS Sales and Marketing Ireland to look after the sales and distribution of its Kombucha portfolio in Ireland.
SHS Ireland has launched Australia’s 'number one' all natural sugar-free drinks brand, Nexba, 'providing healthy alternatives' to sugar-filled soft drinks.
Matthew Connole, sales lead EU, Nexba Beverage Co. said that the recent launch marks an 'exciting and important milestone' as the company grows its international brand presence.
"We will be working closely with SHS Sales and Marketing to maximise current opportunities and identify areas for growth, boosting Ireland’s naturally sugar-free soft drinks category as we seek to realise the full potential of the Kombucha portfolio," he said.
New Range
The new range of Kombucha is available in three flavours - Strawberry & Peach, Mango and Mixed Berry.
The soft drink is full of live culture probiotics and is made using the globally patented 'Nexba Natural Sweetener Blend', which allows each drink to be completely sugar-free and contains nothing artificial, yet retains its bold, and fruity flavours, the company noted.
According to the Australian soft drinks brand, the new range is part of the company’s ongoing agenda to 'tackle diabetes and obesity and improve gut health in Ireland'.
So far Nexba has taken over five billion grams of sugar out of global diets, it added.
"The release of a range of revolutionary Kombucha drinks to the UK and Ireland cements the brand’s position as thought leaders and innovators in the naturally sugar-free soft drinks industry,” Connole added.
Big Demand
Alan Neill, commercial director, SHS Sales and Marketing, said that the Nexba’s Kombucha range is "unique".
“The naturally sugar-free soft drinks category is one of Ireland’s most dynamic FMCG markets," he added.
"The desire to stay healthy during the pandemic has accelerated the demand for such products, as health and well-being become a priority for consumers."
Nexba is currently available in SuperValu, Centra, Spar and independent stores nationwide.
© 2022 Checkout – your source for the latest Irish retail news. Article by Donna Ahern. For more A-brand news, click here. Click subscribe to sign up for the Checkout print edition.
