PepsiMax has revealed Ireland captain and Arsenal player Katie McCabe as its latest brand ambassador.
PepsiMax noted that McCabe's exceptional football skills on the field were most recently seen with the Arsenal Women's Team reaching the UEFA Champions League Semi-Finals in May this year.
Speaking on the announcement, McCabe, said, "I am delighted to partner with PepsiMax on this ambassadorship.
"PepsiMax has made a huge commitment to the women’s game which was seen throughout the 2022 Euros. I’m looking forward to a summer of working with them."
Thirsty for More
Tying into the Thirsty for More ethos, the McCabe partnership further reinforces PepsiMax’s commitment to women’s football, the soft drinks giant explained.
The collaboration also further grounds the brand's football credentials and Thirsty for More campaign platform, it added.
PepsiCo has been a partner of the UEFA Champions League since 2015.
'Phenomenal'
Rebecca Burke, head of Marketing, PepsiCo Ireland, added, ‘We are thrilled to add Katie McCabe to our line-up of world-class football players – having an Irish player in the mix is phenomenal for a worldwide brand like PepsiMax.
"As a brand, PepsiMax has made a huge commitment to growing support for the women’s game. We have seen how our brand platform Thirsty for More has shone through in support of women’s football. We are delighted to have the opportunity to continue this work in the Irish market.’
The news comes as McCabe is also in preparation to travel to Australia this summer with the Irish WNT, a pinnacle moment in her career to date.
© 2023 Checkout – your source for the latest Irish retail news. Article by Donna Ahern. For more A-brand news, click here. Click subscribe to sign up for the Checkout print edition.
