Premier League and Coca-Cola Great Britain and Ireland have announced a new three-and-a-half-year partnership, starting in January 2019.
'It is the first sponsorship Coca-Cola GB and Ireland will activate across multiple brands within its portfolio, showcasing a range of drinks including sparkling soft drinks, water and fruit-based drinks, with low and no-sugar options,' the drinks giant said in a statement.
“We have a long and rich history supporting football at all levels, from the grassroots to the world stage," Jon Woods, general manager of Coca-Cola Great Britain and Ireland said.
"The Premier League is one of the most diverse leagues in the world and unites people with a shared passion for football and we’re looking forward to working together to help bring fans to closer to the action."
Trophy Tour
Richard Masters, managing director of the Premier League, said: “Coca-Cola is a huge global brand that has an excellent track record of sponsorship in football, from multiple World Cups to several years partnering with the English Football League.
Coca-Cola said that it will look to 'enhance the fan experience through physical and digital activations including a Premier League trophy tour'.
"We know from their previous campaigns in sport they are excellent at communicating to fans across the globe and they have some exciting ideas – including a nationwide Trophy Tour – that will see the League benefit from their huge reach in the UK and across the world,” added Masters.
© 2018 Checkout – your source for the latest Irish retail news. Article by Donna Ahern. Click subscribe to sign up for the Checkout print edition.
