Princes, the UK-based food and drink group, has launched a new visual identity and vision for its international businesses, as it continues to roll out a substantial investment programme to future proof the company.
Princes said that the rebrand is ‘a key component’ of the significant business transformation programme initiated by the business at the end of 2017.
The move also follows the £5 million launch of major consumer rebrand across its entire Princes range of products earlier this year.
Company Rebranding
Through the programme, the group hopes to drive continuous growth and respond to challenging market conditions.
It said that investments and decisions made as part of the programme are ‘now rapidly coming to fruition’.
Princes added that the development is being supported by the refreshed vision for the business, ‘to truly reflect what it stands for as an organisation’.
To achieve this vision, the Princes Group said that it will deliver sustainable profit growth by:
- Embracing consumer insight and evolving to meet their changing needs through innovation.
- Serving its customers to the highest standards as a trusted first choice partner.
- Sourcing raw materials responsibly and ethically, adding value throughout its supply chain to provide great tasting food and drink.
“We now have, more than at any time in our recent history, tangible proof of how we are changing our strategy and business for future success, as a result of the transformational change programme and our focus on operational and people excellence, customers and consumers,” said David McDiarmid, Corporate Relations Director at Princes Group.
“Together, our strategic programme and rebrand are supporting Princes Group in being a future proof, more agile and responsive business that is able to reflect changing consumer and retailer needs.”
© 2019 Checkout – your source for the latest Irish retail news. Article by Aidan O’Sullivan. Click sign-up to subscribe to Checkout.
