Research conducted by Bord Bia into burger trends amongst the Irish population, highlighted that 42% of Irish people eat burgers at home on a regular basis.
Other insights into burger consumption in Ireland showed that 70% of consumers believe Irish beef burgers are the best in the world and the average person consumes 43 burgers a year on average.
The research also indicated that one in five Irish Millennials would choose a burger as their last meal.
70% of Irish Millennials and Gen X admitted that they regularly eat burgers outside of the home.
National Burger Day
The Irish food board, embarked on the research in anticipation of National Burger Day which will take place across the country on the 20 June this year.
Following a 'successful' launch last year, Irish family owned meat company Kepak will sponsor an 'Ireland’s Best Burger' competition.
“National Burger Day is fast becoming a calendar staple and is much more than just a competition - it’s a means of igniting a conversation around a much-loved food,” said Bláthnaid Ní Fhátharta, marketing manager, Kepak.
Classic Toppings
Six in 10 of those surveyed choose the classic double Irish beef burger with cheese, bacon and sauce as their favourite burger.
Ní Fhátharta highlighted that the study showed regardless of gender or age; people agree on the best two toppings – cheese and ketchup.
Hundreds of businesses across the country will be taking part in the hunt for Ireland’s best burger including much loved fast food joints such as Gourmet Burger and Eddie Rockets, pubs, hotels and speciality burger restaurants.
Once all the votes from all corners of the country are gathered and counted, 'Ireland’s Best Burger' will be revealed on National Burger Day.
The event is supported by Heinz, Dubliner Cheese and Ben & Jerry’s.
According to a statement, participating businesses all over the country marking the day by offering a Buy One Get One Free exclusive offer on selected burgers.
To vote or for further information or to vote click here.
© 2019 Checkout – your source for the latest Irish retail news. Article by Donna Ahern. Click sign-up to subscribe to Checkout.
