Robinsons has launched a new range of sugar-free pocket squash with added vitamins.
Robinsons Benefit Drops is available in four flavours, each containing a different added functional benefit such as Vitamins B3 and B6, Vitamin C, and Zinc.
The drinks brand noted that the new range comes in an 'ideal portable format for consumers on the move, adding great taste and additional vitamins to their water with just one squeeze.'
The New Range
The new range consists of...
🍊 Immunity: Orange & Guava flavour with added vitamin C which contributes to the normal function of the immune system. Designed to support the immune system.
🍓Boost: Raspberry, Strawberry & Acai with added vitamin B6 which contributes to normal energy yielding metabolism.
🍋 Focus: Lemon, Lime & Ginseng with added vitamin B3 (Niacin) and Zinc which contributes to normal psychological and cognitive functions.
🍑 Vitality: Peach, Mango & Passion Fruits with added vitamin B3 (Niacin) which contributes to the reduction in tiredness and fatigue.
'Staying Hydrated'
Each bottle contains enough squash to make 20 drinks.
Caroline Hyde, marketing manager, Britvic Ireland, commented, “When people are on the go all day, it can be difficult to ensure we are drinking enough water and staying hydrated.
"That’s why we are delighted to introduce new Robinsons Benefit Drops, each with a different added functional benefit, offering consumers a convenient and tasty way to gain additional vitamins while on the move.”
Robinsons Benefit Drops (RRP €3.49) is available now in select retailers across the country.
© 2022 Checkout – your source for the latest Irish retail news. Article by Donna Ahern. For more A-brand news, click here. Click subscribe to sign up for the Checkout print edition.
